Qualitative/Research

Quantitative psychologists study and develop the methods and techniques used to measure human behavior and other attributes. 

Social

Social psychologists use psychological science to understand how we perceive ourselves in relation to the rest of the world and how this perception affects our choices, behaviors and beliefs. 

Sports

Sport and performance psychologists use science to study human behavior and abilities in sport, exercise and performance. 

Human Factor

Human factors psychologists strive to make everyday experiences easier, more comfortable and less frustrating by applying the psychological science of human behavior to the products, systems and devices we use every day.

Industrial/Organizational

Industrial and organizational psychologists use science to study human behavior in organizations and the workplace.

Neuro

Brain science and cognitive psychologists study how the human mind thinks, remembers and learns. They apply psychological science to understand how we make decisions and perceive our world. 

Experimental

Experimental psychologists use science to explore the processes behind human and animal behavior. 

Forensic

Forensic and public service psychologists use psychological science to support the judicial system and other organizations dedicated to public safety. 

Health

Health psychologists use the science of psychology to promote health, prevent illness and improve health care. 

Clinical/Counseling

Clinical psychologists integrate the science of psychology with the treatment of complex human problems.

Consumer

Consumer psychologists find the underlying cognitive processes that explain consumers' choices and how they respond to the influence of marketing, as well as the external stimuli that convince people to purchase certain items.

Educational

Psychologists working in education study how people learn and retain knowledge. They apply psychological science to improve the learning process and promote educational success for all students.

Cognitive

Brain science and cognitive psychologists study how the human mind thinks, remembers and learns.

Developmental

Developmental psychologists study how people grow and adapt over the course of their lives.

Media

Media psychology is a branch of psychology that focuses on the relationship between media and human behavior. This applies to individuals and society as a whole. Basically, professionals in this field study how people interact with media and each other due to media influence.